The typical process for cross media campaigns involves artwork creation, adding data, specifying data/content/layout rules, launching the campaign , learning what worked and what didn't and finally launching a new campaign based upon what we have learned.

The problem with this approach is that we only find out what did and didn't work after the campaign is complete, thereby missing opportunities. We thought to ourselves there had to be a better way. This is why we developed MSI SmartCampaigns.

MSI-SmartCampaigns enables you to create a variety of artwork/content/ images/promotions and serve them all up to a preset sample group, then the system will monitor in real-time which of these variations is having the most success and then supply the most successful variation to the remaining bulk of the recipients. The process is called multivariant but the results have never been able to be applied in real-time until now.

MSI-SmartCampaigns applies the knowledge that may have taken 5 or 6 campaigns to build up in to one single campaign effort. The effect grows exponentially once you go beyond single-touch in to multi-touch as each touch is an opportunity for MSI SmartCampaigns to keep refining.

Create a single test campaign that can serve up different content to trial recipients. Users can test different styles, colors, layouts or content and view the results on a single screen.
Launch full campaigns with multiple offerings and watch while SmartCampaigns monitors results and adjusts which styles are delivered based success rates.
SmartCampaigns optimizes campaigns in real-time.